Privacy Policy

We collect the following personal data when you use GROWL:

• Account information: name, email address, profile picture, and password hash
• Profile data: biography, social media links, and preferences
• Transaction data: purchase history, payment amounts, and payout information
• Usage data: pages visited, features used, device information, and IP address
• Communication data: messages sent through the platform and support requests

We only collect data that is necessary for providing and improving our services.

We process your personal data based on the following legal grounds:

• Contract performance: processing necessary to provide our marketplace services (account management, transactions, payouts)
• Legitimate interest: analytics, fraud prevention, platform security, and service improvement
• Consent: marketing communications, cookies, and optional data collection
• Legal obligation: tax reporting, regulatory compliance, and law enforcement requests

You may withdraw consent at any time for processing based on consent, without affecting the lawfulness of prior processing.

Your personal data is used to:

• Operate and maintain your account and the marketplace
• Process transactions and manage payouts to sellers
• Send transactional notifications (order confirmations, payout alerts)
• Improve our platform through analytics and usage patterns
• Detect and prevent fraud, abuse, and security threats
• Provide customer support
• Send marketing communications (only with your consent)

We do not use your data for automated decision-making or profiling that produces legal effects.

We share your data with trusted third parties only as necessary:

• Payment processors: to process transactions securely (CinetPay)
• Cloud infrastructure: to host and deliver the platform (hosting providers)
• Analytics: to understand platform usage (anonymized data only)
• Authentication providers: to enable social login (Google, when used)

We do not sell your personal data to third parties. All third-party partners are bound by data processing agreements that ensure adequate protection of your data.

GROWL uses cookies and similar technologies for:

• Essential cookies: authentication, session management, and security (required)
• Preference cookies: language selection and theme preference (required)
• Analytics cookies: anonymous usage statistics (optional)

You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent you from using certain platform features.

We retain your personal data for as long as necessary to provide our services:

• Active accounts: data is retained for the duration of your account
• Deleted accounts: personal data is deleted within 30 days, except where retention is required by law
• Transaction records: retained for 5 years for tax and legal compliance
• Analytics data: anonymized and retained indefinitely

You may request early deletion of your data, subject to legal retention requirements.

Under applicable data protection laws, you have the following rights:

• Right of access: request a copy of your personal data
• Right to rectification: correct inaccurate or incomplete data
• Right to erasure: request deletion of your personal data
• Right to restriction: limit how we process your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interest
• Right to withdraw consent: withdraw consent at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

For any questions regarding this Privacy Policy or the processing of your personal data, you may contact our Data Protection Officer:

• Email: [email protected]
• Address: GROWL, Abidjan, Côte d'Ivoire

You also have the right to file a complaint with the relevant data protection authority in your country of residence.